3 days
to earn half his old salary from one launch
“The release of that product made me half my old salary in just the first three days.”
Enroll nowNewsletter Masterclass
Write a newsletter people actually read.
600+ newsletters, compressed into two hours: the tools, the subject lines, the ideas, the growth and the selling, without the years it took me to figure them out.
Enroll now · $99
Join 1,100+ students.
“It was a wonderful overview of newsletters from A to Z, and definitely lived up to the billing of a "masterclass."”
- Newsletter subscribers
- 65K+
- Revenue our newsletter helped earn
- $1M+
- Of it from sponsorships
- ~$100K
- Students
- 1,100+
Student results
What students did with it.
1,100+ creators have taken the masterclass. Here's what a few of them did next, in their own words.
+50%
newsletter growth since the class
“Like Jay, I'm trying to make my weekly newsletter the primary part of my business… I've grown about 50% since I took his class.”
Top 3
of the dozens of courses he's taken
“I have been publishing The SOFX Report for nearly ten years and have consumed dozens of courses on this business. Jay's content ranks in the top 3…”
Email belongs in every strategy
Announcements nobody opens.
There are a lot of content strategies available to creators, but I believe email should be part of every single one. It's the one channel you own, and the one where people read you on purpose.
Most creators treat it as a place to announce things: a launch, a sale, a new video. Readers learn that every email wants something, stop opening, and the list goes cold right when you need it.
A newsletter people look forward to is a product, not a megaphone.
“Historically, I'd been using it kind of as an announcement platform and I didn't send emails all that often. And when I did, it was something that was completely selfish.”
Josh WalshMusic creator★★★★★“The masterclass helped me re-think my newsletter as a product in its own right rather than a nice-to-do-when-I-have-some-spare-time.”
Why listen to me
600+ newsletters. $1M+ in revenue.
I've written more than 600 newsletters. They built an audience of 65,000 subscribers and helped generate over $1 million in revenue, including about $100,000 in sponsorships.
It took me years to get rolling. This masterclass is the shortcut I wish I'd had: what I'd do from day one, and what I'd skip.
- The tools I recommend, and why.
- How to get opens and clicks, and write subject lines that earn them.
- How to come up with ideas that resonate, grow the list and sell your own offers.
“I'm constantly blown away by the level of content that Jay produces — he is truly operating at a world-class level!”
Brad BarrettHost of the ChooseFI Podcast★★★★★The masterclass
Six things to get right, in two hours.
Everything I'd tell a friend starting a newsletter today, in the order it matters.
- 1
The tools
What to send it with
The tools I recommend, so you can stop comparing platforms and start writing.
“The recommendations for tools and tactics to enhance open and click rates were incredibly useful.”
David Perry - 2
Opens and clicks
Getting read
What gets an email opened and its links clicked, and the habits that quietly kill both.
“I'm walking away with some action items… mainly around how I'm presenting my subscribe button, my consistency… and my follow up when people subscribe.”
Christina David - 3
Subject lines
The first sentence
How to write subject lines that make the right reader want to open, without the clickbait.
“Compelling subject lines, generating resonant content ideas, and strategies for growing your newsletter audience were particularly enlightening.”
David Perry - 4
Content ideas
What to write
How to find ideas that resonate with your readers, week after week, and get more than one life out of each one.
“Not everything has to live one single life in one single newsletter issue.”
Lauren Coggins - 5
Growth
More of the right readers
How to grow your list with the right readers, not just more of them.
“My biggest takeaways are to identify your readers story, implement a promotion strategy, and focus on the experience for new subscribers.”
Jiovanni - 6
Selling
Revenue that respects readers
How to sell your own products and offers, and the revenue streams a newsletter opens up.
“There is a whole world of revenue streams to be made from newsletters, which is something that's quite new to me.”
Joanna Parsons
The big idea
Your newsletter is a relationship.
Video and social reach masses of people, but it's hard to have a one-on-one conversation there. Email is where readers get to know you, and where trust gets built.
Treat it that way and selling stops feeling like an interruption. When you finally have something to offer, the people on your list are invested, opening and ready.
“What Jay opened my eyes to was how I could use my email newsletter as a channel to do that… when I finally delivered the sales offer, it got opened and clicked by so many more people.”
Josh WalshMusic creator★★★★★“It's really important to have a kind of a product mindset rather than throwing any old content in. It really needs to be a planned approach.”
Joanna ParsonsInternal communications expert★★★★★How it feels to take
Two hours, no gimmicks.
- Short on purposeOne two-hour session you can finish in an evening, not a course you'll abandon in week three.
- Taught live, with Q&ARecorded live, with the questions real newsletter writers asked, answered in detail.
- For beginners and prosClear enough if you haven't started, and useful if you've been at it for years.
“Two hours flew by, and now I can't wait to put the suggestions into practice! Worth the price!”
Mattia RighettiFounder of The Maker Journey★★★★★“There were no gimmicks and no posturing, just direct information.”
Natasha Thapar-OlmosLicensed psychologist★★★★★Reviews
What newsletter writers say.
“This was so well done. I was blown away by the level of thought and detail Jay puts into his content. Love hearing him break down structures, strategies, and tons of examples!”
Mitchell CohenHead of Memberships at AppSumo★★★★★“I had so many questions, and Jay answered ALL of them… I felt empowered to finally move my newsletter out of LinkedIn… Now, it's done and I can't wait to see where it goes!”
“From exploring branded vs personal newsletters and publishing newsletters as essays online to revenue strategy and how to leverage collaborations, this was well worth it.”
Carolene MéliPremium ghostwriter★★★★★“The masterclass covered a broad spectrum of crucial topics, from the basics of setting up and starting a newsletter to advanced strategies for engagement and monetization.”
Trey RobbinsFounder★★★★★“I'm just starting out so I've got a long way to go on my creator journey, but thanks to this session I feel like the path forward is FINALLY clear.”
Mike SchmitzCreator★★★★★“While other creators out there market templates, swipes, and flimsy checklists, Jay makes his expertise affordable and goes into DETAIL.”
Lauren CogginsSecond course with Jay★★★★★
Pricing
The shortcut I wish I'd had.
One price, instant access, and a full refund within 14 days if it isn't helpful.
Newsletter Masterclass
$99 one time
Everything I learned from 600+ newsletters about starting, growing and earning from one.
What you get
- The full two-hour masterclass
- The live Q&A, answered in detail
- The tools I recommend
- Instant access, at your own pace
Join 1,100+ students.
“The value is way more than 20x the price of the course…”
Sam HavelockPublisher of The SOFX Report“I definitely feel like I got my money's worth!”
In The Lab? This course, and all my others, is included free with your membership. See what's inside The Lab →
Who it's for
For anyone who wants email in their strategy.
The masterclass is designed for anyone who wants a regular email newsletter as part of their content strategy, whatever else you publish.
You haven't started yet
You want to begin with an approach that works, not years of trial and error.
“The Creator Science Newsletter Masterclass is perfect for absolute beginners.”Kimmy Garcia
You've started, without traction
You're sending, but the list isn't growing and the opens aren't there.
“I've grown about 50% since I took his class.”Tom Vaughan
Things just aren't working yet
You've been at it a while and it still feels like a chore, or like nobody's reading.
“I didn't know if there was anything new I could learn… one of the things I learned is that I don't know everything.”
About Jay
Hey! I'm Jay Clouse.
I'm the founder of Creator Science. Through our newsletter, podcast, membership and YouTube channel, Creator Science helps you become a smarter creator.
The newsletter came first, and it's still the heart of the business: 65,000+ readers every Sunday.
Before that, I led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based courses.
- $3.28 million in creator earnings
- 2,483,432 podcast downloads
- LinkedIn Top Voice7 LinkedIn Learning courses
- 2 company exits1 kid at home (another on the way)
- subscribers
- 145,000
- subscribers
- 65,858
- followers
- 64,149
- followers
- 55,528
- followers
- 12,757
- followers
- 7,495
FAQ
Questions, answered.
What is your refund policy?
If you take it and don't find it helpful, we'll give you a full refund within 14 days. But be honest! Karma is not something you want to mess with.
How long is it?
About two hours, recorded live, including the Q&A. Watch it in one sitting or in pieces.
I haven't started a newsletter yet. Is this for me?
Yes. It covers starting from zero: the tools, what to write, and how to get your first readers.
I've been writing a newsletter for years. Will I learn anything?
Probably more than you expect. Experienced writers come away with better subject lines, a clearer content strategy and new ways to earn from the list.
Which email platform should I use?
I most frequently recommend Kit. But I'll show you other alternatives and how to decide in the masterclass. The approach works whichever one you pick.
Is it included in The Lab?
Yes. Newsletter Masterclass is included in membership of The Lab.
More from Creator Science
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Newsletter Masterclass
Write a newsletter people actually read.
Two hours, and the shortcut I wish I'd had.
Join 1,100+ students.