Enroll nowRelationship Platform Bundle
Social media is rented land. Email, podcasts, and private communities are the platforms you own. Four courses, and the playbooks behind my newsletter, my show, and The Lab.
Four courses. Save $297.
“While other creators out there market templates, swipes, and flimsy checklists, Jay makes his expertise affordable and goes into DETAIL.”
Discovery vs. relationship
Think of any content platform as falling into one of two camps: Discovery Platforms and Relationship Platforms. Discovery Platforms, like Instagram, TikTok, LinkedIn, X, and YouTube, have new audience discovery built in. They're great for giving you an "audition" in front of new audiences.
But distribution on Discovery Platforms is owned by the platform itself. You're just borrowing it. Your content is not consistently distributed to everyone who has chosen to follow you, and new followers don't have a true relationship with you yet.
Relationship Platforms give you distribution that you own and control: email, podcasts, and private communities. If someone opts in, your messages are reliably delivered. There's no algorithm deciding whether they see your content or not. This is where relationships with the members of your audience are truly built.
“If you need a foundational course on why you need your own platform, where to start, and how to begin - this is content you have to consume.”
Kimmy GarciaFounder and content creator★★★★★“I felt empowered to finally move my newsletter out of LinkedIn… Now, it's done and I can't wait to see where it goes!”
The big idea
The best content strategy leverages both Discovery and Relationship Platforms, but places a long-term emphasis on the Relationship Platforms. You leverage the attention Discovery Platforms make available to you, and then do your best to direct that attention toward your Relationship Platforms.
My rule of thumb is to choose one Discovery Platform and one Relationship Platform. And, when in doubt, choose email as your Relationship Platform. I think email should be part of every creator's strategy, so start there.
Most creators focus on capturing attention but fail to retain it. If you are failing to move people from a Discovery Platform to a Relationship Platform, you should focus on solving this problem before chasing bigger and bigger following numbers.
“My biggest takeaways are to identify your readers story, implement a promotion strategy, and focus on the experience for new subscribers.”
JiovanniEngineering manager★★★★★“Approaching my podcast with a YouTube video mindset has exploded my growth… "Podcast Like a YouTuber" filled in all of the gaps and set me up to take that growth even further.”
Travis FerenceGrammy-nominated recording engineer and podcast host★★★★★Who it's for
It's for creators growing on social media who need somewhere to bring that attention, and for creators with one Relationship Platform who are ready for the next.
You have followers, but no way to reach them that an algorithm can't throttle.
“The Newsletter Masterclass helped me to identify the most important strategies to not only grow my newsletter, but also create a high value product.”Natasha Thapar-Olmos
You have a newsletter or a show and want to add the next one without starting from scratch.
“I'm super excited to take my podcast to the next level…”Charles Calzia
Your audience trusts you, and you want recurring revenue from the people who know you best.
“I had thirty paid members in the first thirty days by following the playbook…”Mick White
Why listen to me
When I was getting started, people told me, "Focus on email! Social media is like building your business on rented land!" I listened, and went all in on email and podcasting. As a result, I built strong relationships and a distribution system that I controlled.
Today the newsletter reaches 65,000+ readers every Sunday, the podcast has passed 2.4 million downloads, and The Lab, my paid community, has earned more than $1 million since 2022. Each course in this bundle is the playbook behind one of them.
“I'm constantly blown away by the level of content that Jay produces — he is truly operating at a world-class level!”
Brad BarrettHost of the ChooseFI Podcast★★★★★What's inside
In the order I'd take them. Start with email, then add the next platform when the first feels effortless to maintain.
Step 1 · Start here
Email · $99 on its own
Two hours on the platform every creator should have: the tools, opens and subject lines, ideas, growth, and selling.
1,100+ students · Two hours, recorded live
“Two hours flew by, and now I can't wait to put the suggestions into practice! Worth the price!”
Mattia RighettiNewsletter Masterclass student★★★★★
Step 2 · If you like to talk
Audio podcasting · $199 on its own
My whole process for a pro-sounding interview show on a small team and budget: gear, guests, editing, launch, and sponsorship.
350+ students · 36 lessons, about five hours
“Your one-stop shop for confidence in podcasting!”
Trish StaplesPodcast Like The Pros student★★★★★
Step 2 · If you want to be watched
Video podcasting · $199 on its own
YouTube is a Discovery Platform, and this is how you use it to fill the other three. How my former producer Conor and I got 10x more viewers than listeners: guest selection, packaging, interviewing, and editing for YouTube.
230+ students · Three stages, with the slide deck
“Everything from mindset, to guest booking, gear choices, and YouTube technicals is covered in a way ANYONE can understand.”
Trevor BurrisPodcast Like A YouTuber student★★★★★
Step 3 · When you're ready to earn
Paid community · $399 on its own
The step-by-step playbook for launching a membership people love, with every decision behind The Lab explained.
400+ students · Four phases, concept to post-launch
“It is a really practical course that helped us launch our Community on Circle… after one week we already have 250 members!”
John FarrenBuild A Beloved Membership student★★★★★Student results
2,000+ enrollments across the four courses. Here's what a few of those students did next, in their own words.
$25,000
upfront, 22 members, 45 days
“Within 45 days, I went from not having a membership to launching a membership with 22 members collecting $25,000 in cash upfront.”
€40,000
almost, from 50 founding members
“We chose to launch relatively small… we were able to fill up the first 50 spots, which drove in around almost €40,000 in top line revenue.”
3 days
to earn half his old salary from one launch
“The release of that product made me half my old salary in just the first three days.”
100 members
at $47 a month, in two months
“Each of them pay $47 a month and I've only had it open for two months… It has a 93% stick rate, which means people love it.”
+50%
newsletter growth since the class
“Like Jay, I'm trying to make my weekly newsletter the primary part of my business… I've grown about 50% since I took his class.”
$50K+
and 44 members at launch
“Once we launched our community, we had 44 members join in the initial marketing campaign and we took in over $50K.”
Reviews
“This was so well done. I was blown away by the level of thought and detail Jay puts into his content. Love hearing him break down structures, strategies, and tons of examples!”
Mitchell CohenHead of Memberships at AppSumo · Newsletter Masterclass★★★★★“Jay and Conor have created a goldmine of actionable insights that actually move the needle… Thanks, Jay and Conor, for completely overdelivering!”
Charlie ConnelyFounder of PodPost Media · Podcast Like A YouTuber★★★★★“There's nothing else out there teaches how to build a community like this. Jay is a fantastic example with his own community, and the lessons and advice in the course is first class.”
Chad CarsonPodcaster and author · Build A Beloved Membership★★★★★“I wish I would have had the Podcast Like The Pros class before I started Press 1 For Nick!”
Nick GlimsdahlHost of Press 1 For Nick · Podcast Like The Pros★★★★★“From exploring branded vs personal newsletters and publishing newsletters as essays online to revenue strategy and how to leverage collaborations, this was well worth it.”
Carolene MéliPremium ghostwriter · Newsletter Masterclass★★★★★“What a fantastic comprehensive course going through every single step, clarifying all doubts about memberships! Jay is not only a well experienced professional but one that knows how to communicate and teach in an outstanding way.”
Aleyda SolisFounder, Orainti · Build A Beloved Membership★★★★★Pricing
$896 of courses for $599, instant access, and a full refund within 14 days if it isn't helpful.
$599 one time
Any two of these courses cost up to $598 on their own. Get Build A Beloved Membership and one podcast course, and the other two are free.
Bought separately$896
The bundle$599
You save $297 (33% off)
What you get
Four courses. Save $297.
“The value is way more than 20x the price of the course…”
Sam HavelockPublisher of The SOFX Report“Mike and I felt like you could have charged way more money for that course in terms of the value we felt we got.”
Mike & Nick FioThe Fio Bros★★★★★In The Lab? All four courses, and all my others, are included free with your membership. See what's inside The Lab →
About Jay
I'm the founder of Creator Science. Through our newsletter, podcast, membership, and YouTube channel, Creator Science helps you become a smarter creator.
Email is the heart of my strategy, and the podcast is close behind. YouTube and social media bring people to both, and The Lab, my paid community, is how the business earns.
Before that, I led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based courses.
Creators who know Jay's work
“Jay Clouse understands the business of content creation like very very few people do. He's a real creator, helping real creators. I recommend him to people all the time.”
Paddy GallowayYouTube strategist★★★★★“As a creator, Jay Clouse has been able to successfully grow his audience on multiple channels. I've always wondered: 'How does he do all that?' Now I know: he has a killer system.”
Justin JacksonCo-founder of Transistor★★★★★“Everyone is sleeping on Jay Clouse and he's one of the best thought leaders in our entire industry.”
Roberto BlakeYouTube creator★★★★★“I think you're this dark horse in the creator space, Jay. You're coming for the top spot and moving really smart and stealthily.”
Justin WelshSolopreneur★★★★★FAQ
If you take it and don't find it helpful, we'll give you a full refund within 14 days. But be honest! Karma is not something you want to mess with.
If you only want one platform, yes: buy that course, and I'd rather you did. The bundle makes sense once you want two or more. Any two of them cost up to $598 separately, so the bundle is Build A Beloved Membership plus a podcast course with the other two thrown in. And most creators add platforms over time, so the ones you don't need today tend to get used.
Yes, and that's why Podcast Like A YouTuber is in here. The strategy is one Discovery Platform and one Relationship Platform: you leverage the attention YouTube makes available and direct it toward your newsletter, podcast, and community. It's the course for the front door; the other three are for what's behind it.
Start with the Newsletter Masterclass. Email should be part of every creator's strategy, and it's the shortest of the four. From there, pick the platform you're most drawn to: Podcast Like The Pros for an audio show, Podcast Like A YouTuber for video, and Build A Beloved Membership when you're ready for recurring revenue.
No. My rule of thumb is one Discovery Platform and one Relationship Platform at a time, and to add the next when keeping up with the first feels effortless. The bundle gives you the playbook for each, whenever you're ready.
Podcast Like The Pros is about producing a great-sounding audio show on a small budget. Podcast Like A YouTuber is about getting a video podcast watched on YouTube. Together they cover both halves of a modern show.
Self-paced, with lifetime access. The courses live on lab.creatorscience.com, the same platform as The Lab. You'll get your login right after checkout.
The strategies are; some of the tools have changed. Podcast Like The Pros was recorded when the show was still called Creative Elements, and a few tools I walk through have moved on since. The process behind them hasn't. If anything in it doesn't hold up, there's the 14-day refund.
Yes. All four courses, and all my others, are included in membership of The Lab.
More from Creator Science
Relationship Platform Bundle
Four courses, one system, and a distribution system you own.
Four courses. Save $297.
