Enroll nowPodcast Like A YouTuber
The playbook my former producer Conor and I used to get 10x more viewers than listeners: guest selection, packaging, interviewing and editing for a new, impatient audience.
Join 230+ students.
“If you're ready to go from hundreds of views to thousands (or even millions), this course is your ticket.”
YouTube solves discovery… right?
YouTube became the largest podcasting platform on the planet, with a new promise of discovery. Podcasters flocked to it, ready to welcome new viewers with open arms. For most of them, the viewers never came.
Video is much more work than audio: recording high-quality video for everyone involved, editing it, uploading a second version. All of that would be fine if you were getting the views. Doing more work and spending more money without the benefits is just frustrating.
The problem: you're approaching YouTube like a podcaster.
“One of the biggest takeaways was that we've been approaching podcasting on YouTube backwards, basically starting with the podcast and trying to make it work on YouTube after the fact, which is a losing proposition and why we haven't been getting traction.”
The power of video
Our audio podcast has grown steadily since it launched in March 2020: a healthy show on Apple and Spotify. Then look what happens when you add YouTube watch time to the same chart.
That success started in June 2023, a year into the channel, when we fundamentally changed our approach. Since then we've consistently generated 10x more video consumption than audio, peaking at 37x in October 2023, the month we published the Jenny Hoyos interview at the top of this page. The podcast took four years to reach 2 million downloads; the channel passed 5 million views in just over two, and has since passed 8 million.
“Approaching my podcast with a YouTube video mindset has exploded my growth… "Podcast Like a YouTuber" filled in all of the gaps and set me up to take that growth even further.”
Travis FerenceGrammy-nominated recording engineer and podcast host★★★★★The playbook
Most podcasters overemphasize production and underemphasize what happens before and after it. That's a big mistake.
Before you record
Everything before an interview is recorded, and where the highest-leverage changes are: packaging, guest selection, interview preparation and more.
“We just tried it out within our first interview… The guest immediately felt comfortable.”
David Greiner
The conversation
The performance itself: my approach as an interviewer, for more comfortable, productive and transparent conversations, plus our gear and studio recommendations.
“Everything from mindset, to guest booking, gear choices, and YouTube technicals is covered in a way ANYONE can understand.”
Trevor Burris
The package
Everything after recording: editing, and completing the package so each video has its best chance at more views.
“None… specifically cover the art of turning long-format remote podcast interviews into content that truly performs on the platform—until now.”
Charlie Connely
The big idea
Podcasts are great for deepening relationships with the audience you already have. They're long by design, cozy, and assume the listener knows you and is patient with you. A new YouTube viewer, the one you're trying to reach, is neither.
A video version of your podcast won't work unless it's made for that new, impatient audience. Instead of doing YouTube like a podcaster, you need to podcast like a YouTuber.
And you don't have to put every episode on video. Make the videos that count, and publish the rest as audio.
“We both just spent the entire day inhaling that thing and figured out that we actually sucked at podcasting. On a more serious note, it showed us so many improvement opportunities.”
Mike & Nick FioThe Fio Bros★★★★★“It's also helpful that you're setting very clear expectations about how many videos a month one can create at the quality level you have… Otherwise, I would have started with great enthusiasm and then ended up exhausted before success kicked in.”
TimonSystemic business coach★★★★★How it feels to take
“Watching random YouTube tutorials isn't the same as having a clear-cut and actionable course. This was money well spent!”
TimonSystemic business coach★★★★★“Jay and Connor crushed it… as I expected they would. Fantastic information.”
Isaac FrenchCreator and entrepreneur★★★★★Meet your instructors
Conor approached me in 2022 about turning my podcast into a video show on YouTube. He started as a video editor and grew into the producer who handled scripting, packaging, editing, uploading and more.
Simply put, the channel wouldn't exist without Conor, nor would it be as successful. He breaks down his pre- and post-production process; I cover guest selection, prep and interviewing.
If you don't have a producer, then you are the producer. We'll teach you how to do that.
Reviews
“Creator Science's 'Podcast Like a YouTuber' is a game changing training I can't recommend enough… You will 100% walk away better at YouTube AND podcasting after this training.”
Trevor BurrisPodcaster★★★★★“This course has caused us to look critically at our whole production schedule and rebuild it from the ground up!”
“Jay and Conor have created a goldmine of actionable insights that actually move the needle… Thanks, Jay and Conor, for completely overdelivering!”
Charlie ConnelyFounder of PodPost Media★★★★★Creators who know Jay's work
“Jay Clouse understands the business of content creation like very very few people do. He's a real creator, helping real creators. I recommend him to people all the time.”
Paddy GallowayYouTube strategist★★★★★“Everyone is sleeping on Jay Clouse and he's one of the best thought leaders in our entire industry.”
Roberto BlakeYouTube creator★★★★★“As a creator, Jay Clouse has been able to successfully grow his audience on multiple channels. I've always wondered: 'How does he do all that?' Now I know: he has a killer system.”
Justin JacksonCo-founder of Transistor★★★★★“I think you're this dark horse in the creator space, Jay. You're coming for the top spot and moving really smart and stealthily.”
Justin WelshSolopreneur★★★★★Pricing
One price, instant access, and a full refund within 14 days if it isn't helpful.
$199 one time
Our full process for getting a video podcast watched on YouTube, from guest selection to the final upload.
What you get
Join 230+ students.
“I would have spent 100+ hours trying to figure this out on my own and still wouldn't be any wiser… This was money well spent!”
TimonSystemic business coach“Mike and I felt like you could have charged way more money for that course in terms of the value we felt we got.”
Mike & Nick FioThe Fio Bros★★★★★In The Lab? This course, and all my others, is included free with your membership. See what's inside The Lab →
Who it's for
It's most helpful for interview podcasts, especially ones recorded remotely. If you publish long-form video you'll get value too, but this isn't a catch-all how-to-YouTube course.
You haven't started on YouTube yet and want to begin with an approach that works.
“Wish I'd had this when I tried to move from audio to video. It's a brutal transition, and it took me 2 or 3 years to figure it out.”Rob Walling, MicroConf
You already produce video, but it isn't getting the views you want.
“If you're struggling to grow a podcast, video is the answer and Jay has it dialed.”Travis Ference
Solo shows get about half of it. In-person interviews have a slight advantage, and we call out what's different.
About Jay
I'm the founder of Creator Science. Through our newsletter, podcast, membership and YouTube channel, Creator Science helps you become a smarter creator.
In 2022 Conor and I turned the podcast into a video show. A year in, we changed our approach, and the channel took off: 100,000 subscribers two years after it launched, and still growing.
Before that, I led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based courses.
FAQ
If you watch it and don't find it helpful, we'll give you a full refund within 14 days. But be honest! Karma is not something you want to mess with.
If you publish long-form videos, you'll still get value from it. But it isn't a catch-all how-to-YouTube course: it's built for podcasters.
Hiring great help is a great idea. Most aspiring YouTubers hire an editor or thumbnail designer, which puts you in the role of producer. This course trains you to be a great producer, so you can hire and work with specialists, or train a producer well if you hire one.
You'll benefit from about half of it. A lot of it is geared towards interview podcasts, but many of the concepts apply to long-form video in general.
Frankly, you have a slight advantage. Most of the course still applies, and we call out the advantages you have and the problems that don't apply to you.
Yes. Podcast Like A YouTuber is included in membership of The Lab.
More from Creator Science
Podcast Like A YouTuber
The playbook behind 10x more viewers than listeners.
Join 230+ students.
