Enroll nowSignature Product Bootcamp
The bootcamp for deciding your signature product's promise, format, positioning, price and name, so you can stop building new products and sell one with confidence for years.
Join 140+ students.
“The bootcamp helped me get clear on my course promise, format, name, and price. It did exactly what Jay promised.”
Two vicious cycles
When you're feeling financial stress, it's hard to find the headspace to create. Stress about money, create less, attract less attention, earn less, stress about money more.
Then there's the launch cycle. Cash rolls in after a launch, then things go quiet. The product won't sell on evergreen, so you build another one, at the expense of the content that grows your audience. Soon you're selling more and more products to the same, dwindling audience.
You don't have to keep creating new products. All of this gets easier with a signature product.
“I went into Signature Product Bootcamp feeling overwhelmed and confused because I couldn't decide what I wanted my course to do or be.”
Eman IsmailFounder & head email strategist★★★★★“As someone with shiny object syndrome, I now feel like I have a clear sense of direction.”
Jolleen OpulaMembership strategist★★★★★What is a signature product?
Your signature product is how you deliver a specific outcome that you become known for: a big, bold flag in the ground that says this is what I can do for you. If you were forced to sell only one product, this would be it.
Mine is The Lab, a membership for creators. Since launching in 2022 it has generated more than $1.7 million, over half of everything my business has earned since 2017, from renewals and new members my content attracts.
“Jay is the Creator Economy's creator who also happens to have an impressive product development background. In other words, he knows the Signature Product territory like the back of his hand.”
Jon LelandAI Over 50 Guy★★★★★The bootcamp
After the bootcamp you'll have the blueprint for your signature product. The tough questions are answered; you just need to execute.
What you deliver
The specific outcome your product delivers, so tightly tied to your brand that it strengthens it.
“I was challenged by Jay and other members of the Bootcamp to dig deeper on my promise, language and naming.”
Monika Aldarondo
How you deliver it
Course, membership, group program, templates, done-for-you service or something physical: the right form for you and your audience.
“…gave me practical tools around pricing and helped me think through important considerations when choosing the right product format.”
Michael Gandara
Standing out
How your product stands apart from the competition, and why the right buyer picks it.
“It sharpened our understanding of the brand we are building, strengthened our positioning strategy, and sparked new ideas we hadn't been considering.”
Ryan Langewisch
A major decision
What to charge, and how to be confident about it.
“Finally, I'm confident about the pricing.”
Matt Jarman
Bigger than you think
A name that carries the promise and sticks in people's heads.
“I now have a much better kind of simple description of what my signature product is, and I have a name for it that I like.”Matt Jarman
The big idea
Most people think attention is the goal for creators. You don't want people to just see you; you want them to remember you, and to think of you in the right situations. That's mindshare, and it's what creates word of mouth.
Selling many products makes mindshare much harder. The fastest way to earn it is a specific point of view, a specific promise for a specific audience, and one signature product that delivers on it.
“For so long we've been creating content and not really maximizing the revenue, we've been maximizing attention. But this really helped us to get clarity on how we can turn our content into an actual sustainable business through one core product.”
Mike & Nick FioThe Fio Bros★★★★★“The course helped me get clear on my brand promise, what product I want to offer, and how to position it for success.”
Simone StolzoffAuthor of How To Not Know and The Good Enough Job★★★★★How it feels to take
“The time compression forced me to get through a lot of the things that most of us will drag our feet on. You really don't have time to procrastinate.”
Scott WalkerHappiness Bandit★★★★★“The incremental tasks helped me bite-size my big problems.”
Michael PierceOwner★★★★★Reviews
“Jay is best-in-class. If you're a creator looking for guidance on best practices and accountability, without generic one-size-fits-all advice, The Signature Product Bootcamp is for you.”
Simone StolzoffAuthor of How To Not Know and The Good Enough Job★★★★★“Even though I brought a version one, kind of a pilot program… What came out looks nothing like the original. It's so much better.”
Scott WalkerHappiness Bandit★★★★★“I'm more excited than I've ever been to launch my course, and I will be launching within the next month.”
Eman IsmailFounder & head email strategist★★★★★“Jay lives and breathes this kind of product strategy, and he is excellent at providing clarity and practical insights.”
Ryan LangewischBuilding a signature product with his wife★★★★★“I came up with not just a really exciting and quite unexpected hybrid Signature Product, I got insights on my whole membership offer.”
Michael PierceOwner★★★★★“If you want to gain real momentum in aligning your business with its most impactful signature product, this is the ONLY way to start.”
Dr. Patrick DonovanFunctional longevity expert★★★★★Pricing
One price, instant access to every session, and a full refund within 14 days if it isn't helpful.
$399 one time
Everything you need to decide your signature product's promise, format, positioning, price and name.
What you get
Join 140+ students.
“Getting Jay's advice and being able to workshop my ideas with him was worth its weight in gold.”
Eman IsmailFounder & head email strategist“I found it especially helpful to see how other creators are approaching their own signature products.”
Brittany ClarkCreator★★★★★In The Lab? This course, and all my others, is included free with your membership. See what's inside The Lab →
Who it's for
You don't need a huge audience. Ask yourself: are there people in my audience ready to buy something from me? If the answer is yes, this will work for you.
You have an audience, but it isn't turning into the revenue it should.
“This really helped us to get clarity on how we can turn our content into an actual sustainable business.”Mike & Nick Fio
You don't have a product you feel confident selling for years to come.
“It made me reflect on my strengths, goals and target audience and come up with a product that I feel confident about.”Jolleen Opula
What you sell isn't aligned with what you want to be known for.
“…the bootcamp confirmed my direction and helped me align my product with my brand and audience.”
About Jay
Hundreds of creators have trusted me through The Lab to help them monetize. After years of consistent experimentation, I've built a business that has earned over $3 million, as a creator.
That didn't come from a single breakthrough. It came from small, deliberate steps that compounded, and from one signature product.
Before that, I sold a community to Pat Flynn and Smart Passive Income, where I led the development of their membership and community-based programs.
FAQ
If you take it and don't find it helpful, we'll give you a full refund within 14 days. But be honest! Karma is not something you want to mess with.
Not necessarily. A signature product can even help you build one. If some of your audience is ready to buy something from you, it'll work.
If you aren't sure it can become your signature product, yes. The positioning, naming and pricing work can elevate a product you've already built.
Probably not. Building takes time, and how long depends on the format. The bootcamp makes the critical decisions so you can build with confidence.
No. It helps you choose the best format for your audience: a course, something live, a membership, even a physical product.
Yes. Signature Product Bootcamp is included in membership of The Lab, along with every other Creator Science course and workshop.
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